Goji berries are also known as Lycium barbarum. The goji berry is native to Asia, and people in Asia have been using this brightly colored fruit for more than 2,000 years as a medicinal herb and food supplement.
Goji berries are often called a superfood because they contain chemical compounds called phytochemicals that are produced by plants. Phytochemicals in goji berries include polysaccharides, beta-carotene, and zeaxanthin.
Beta-carotene is responsible for the orange-red color pigment in goji berries. Beta-carotene is vital for eye health, bone health, skin health, and cell development. The amount of beta-carotene in goji berries is among the highest of all edible plants.